Ad costs are rising with the holiday season on the way
Stuck at the same number? It's your creative and your targeting, not your budget. 2 hours on 22 October, straight from the 400+ accounts we run.
Register Now $98 NZD · Thursday 22 October"This was the most valuable workshop I've ever attended." Laura James
Thursday 22 October 2026 · Tune in from anywhere
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Sound familiar
If any of this is your last 6 months, you're in the right place.
Your ads make money some months and not others.
Same account, same offer, same spend. Nobody can tell you what changed.
Your creative works for a week, then dies.
Costs creep up, results drop off, and you're back to making something new with no idea why the last one stopped.
You're making more content than ever and it's doing less.
Filming, editing, posting. You still don't know which of it belongs in an ad.
Your targeting used to work and now it doesn't.
The audiences and interests you built years ago have quietly stopped delivering, and nothing you swap in fixes it.
Every time you raise the budget it falls over.
You're stuck at the same spend, watching a number you're too scared to change.
You can't tell if it's the creative, the targeting or the offer.
So you change all 3 at once and learn nothing.
None of that is a budget problem. Two things broke at the same time, and almost nobody has been told.
The reveal
Meta stopped using your targeting to decide who sees your ads. It reads your creative instead. Which means the ad itself is now the targeting, and the audience settings you spent years refining are doing far less than you think.
At the same time, splitting your budget across lots of ad sets, which is what everyone taught, now works against you. Your own ad sets bid against each other in the same auction, and each one needs roughly 50 conversions a week to stop being expensive and unstable. 10 thin ad sets means 10 stuck ad sets.
So your creative is doing a job nobody briefed it for, and your account is built for rules that no longer apply. That's why you're stuck, and it's a 2 hour fix.
Real clients. Real results.
Here's what I'll teach you
Not theory. The exact system we run on live accounts, rebuilt in front of you.
What Meta actually uses now to decide who sees your ad. Why your saved audiences and interest stacks are doing less every month, and what to do instead. The structure that works with the system rather than against it.
The 4 formats working right now, with real examples from live accounts. How Meta reads an ad to find buyers, and what that changes about what you make. Why your winners die and how to build the next one before it happens.
How many new concepts you need a month at your spend level. The difference between a new concept and a new colourway, and why only one counts. The one page brief we use on every ad, so you can hand it to yourself, a freelancer or an AI tool and get the same result.
The 50 conversion rule, and why splitting spend across too many ad sets is the most expensive mistake in most accounts. How to raise budget without resetting everything you've built.
The 3 numbers that tell you whether it's the creative, the targeting or the offer. So you stop changing everything at once and hoping.
What you get
Our results
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All testimonials are real but do not represent typical results. Client outcomes vary based on their commitment, market, budget, and other variables. No guarantee of income or success is expressly made or implied.
Our team
We run paid ads for 400+ brands across ecom, services and B2B. The strategies in this session are the same ones our team uses every day.
No guru theory. No tools we get paid to recommend. The exact way we run Meta ads, broken down step by step, with room to ask anything.
"We have seen massive growth, and I know because I am in business as well. If we can grow in a recession, why can't you?"
Luke KemeysCo-Founder, Next Advisory
FAQ
No. The last one covered setup, competitor research, creative and scaling in 2 hours. This one does 2 things properly, and it's built around what changed in the last year.
This is built for people already spending. If you've never run an ad you'll be fine, but you're not who I wrote it for.
No, and the structure matters more when you're spending less. The reason small budgets get stuck is structural, and that's most of the second half.
It's written for people already spending on Meta. You'll still follow it if you're new, but the session works off an account with some history in it, so you'll get far less out of it than someone who has one.
Both. The structure is the same. The creative angles differ, and we cover that in the session.
Yes. This is built around reading and fixing an account that's already running, so come with yours open.
You get the full recording, the 150+ proven ad creatives, the account structure blueprint and the Q&A replay. Watch on your own time.
YouTube gives you the idea. This shows you the exact way we run ads across 400+ businesses, with real numbers and a room to ask your own questions.
For most business owners, a workshop like this is a deductible business expense. Keep your receipt and check with your accountant.
All sales are final. You get the recording, the swipe file, the account structure blueprint and the Q&A replay so the value comes with you whether you attend live or not.
Thursday 22 October 2026 · 11:30am NZDT · 2 hours · $98 NZD. The session, the recording, the swipe file, the account structure blueprint and the Q&A. Tax deductible for business owners.
Ad costs are rising with the holiday season on the way. Every ecommerce advertiser piles into the same auction, and the cost of showing your ads climbs for everyone, whether you sell in Black Friday or not. This is about fixing yours while there is still time for it to settle.
Register Now $98 NZD · one-time payment