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What The Food
When What The Food came to us, she was making little to no sales online. Katherine makes gluten free, dairy free treats that taste as good as they look, but not enough of the right people knew they existed. We built eye-catching ads that stopped her customers mid scroll, built brand awareness with people who'd never heard of her, and made What The Food a go-to name for gluten free treats. She's since had her biggest month of sales yet, and sales have grown month on month with a better return on every dollar.
Results at a glance
🛒 Biggest month of online sales yet
📈 Sales up month on month
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Little To No Online Sales
A great product and a Shopify store, but little to no sales coming through online.
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Nobody Knew the Name
People outside her local area had never heard of What The Food.
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Gluten Free Puts People Off
Plenty of people assume gluten free means dry and boring, so the ads had to prove these treats were worth buying.
We made ads that sold the treat first and the gluten free part second, because nobody buys a dessert for its ingredients list. Bright, close up and impossible to scroll past.
We tested a range of different ads on Meta, put more budget behind the ones that sold, and kept new ones coming every month so the account never went stale.
Her biggest month of online sales yet. Sales have grown month on month, and every dollar spent on ads is bringing back more than it used to.
In her words, the ads are “reaching a lot of the right people.”
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