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No.2 Good Gut Fibre
When No.2 came to us, they wanted to scale their brand, grow their digital presence, get more sales online, and even take No.2 into international markets. We built a full Meta and Google ad strategy to help them scale, and it's working, with sales from Meta up every single month.
Results at a glance
📈 Meta sales up every month
💰 Return held as budget scaled
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Increase Brand Awareness in a Competitive Market
The biggest name in the category owned the shelf, and most people had never heard of No.2, even with more psyllium husk in every scoop.
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Scale the Business With Online Sales
Most customers bought once and never came back, so online sales needed a steady flow of new customers and a reason to reorder.
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Strict Rules on What Ads Can Say
As a health product, No.2 can't make medical claims, so the ads had to sell without promising a fix.
We created hard-hitting Meta ads to get No.2 in front of the right audience, get them to actually buy, and keep them coming back for more. Google search then picks up the people already looking for fibre.
Sales from Meta have grown every month since we started. When we put more budget behind the ads, the return held, which is the sign an account is ready to scale. Google search is now bringing in sales at the lowest cost of either channel.
In Alice's words: “Excellent processes and a responsive team. We feel like we are in safe hands!”
We’re your growth partners.
Let’s map your growth potential together. Book a free audit and see exactly where your marketing could work harder.